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Our Story

Founded in 1998, Freshwater Group of Companies began as a modest petroleum trading enterprise in the United Arab Emirates. Through dedication, strategic vision, and unwavering commitment to excellence, we have grown into a diversified business conglomerate with a global footprint.

Today, the Freshwater Group encompasses eight distinct business divisions, each a leader in its respective industry. Our journey is marked by continuous innovation, strategic partnerships, and a deep commitment to the communities we serve.

As we look to the future, we remain dedicated to our founding principles: integrity, quality, innovation, and social responsibility. These values guide everything we do, from our business operations to our community initiatives.

Our Story

Our Mission

To deliver exceptional value to our clients, partners, and stakeholders through innovative solutions, operational excellence, and unwavering commitment to quality across all our business divisions.

Our Vision

To be a globally recognized diversified business group, setting benchmarks in every industry we operate, while creating sustainable value for all stakeholders and contributing positively to society.

Our Core Values

The principles that guide everything we do

Integrity

We conduct our business with the highest ethical standards and transparency.

Excellence

We strive for excellence in everything we do, delivering superior quality.

Innovation

We embrace innovation and continuously seek better ways to serve our clients.

Sustainability

We are committed to sustainable practices and positive social impact.

Our Leadership Team

Visionary leaders driving excellence across our group

CEO

Mohammed Al Rashid

Chairman & Group CEO

COO

Sarah Al Maktoum

Chief Operating Officer

CFO

Ahmed Khalid

Chief Financial Officer